It can be overwhelming for customers where they have a multitude of options to choose from, there is choice overload. Competition is at its peak for customers, you can't escape the intense competition.Victor Fernandez is an industry analyst with TDn2K, a company that delivers insights about the restaurant industry. He discovered that...
"Year over year, we are seeing chain retaurants grow at twice the rate of overall population growth."
There are not enough customers in the market to fill the seats at your restaurant, and there are too many restaurants to choose from. It's a vicious one-two punch that restaurant owners face daily. There is a wealth of options for customers to choose from, the hard part is differentiating yourself from the rest of the pack.
What is your differentiator? What makes you stand out? There are 660,775 restaurants for customers to choose from, you need to have a sustainable competitive advantage over the other restaurants that you leverage.
You need to be recognized as being unique so that you stand out from the competition. From our 15 years of experience in the restaurant industry, we've discovered that customer service is the best brand differentiator.
"You'll never have a product or price advantage again. They can easily be duplicated, but a strong customer service culture can't be copied."
Restaurants can easily replicate dishes and sell them at similar prices, the challenge lies within replicating customer service.
Stellar customer service can only be provided when you have excellent employees on your team, but the only way to have exceptional employees is to invest in their training. Employee training is essential so that your employees know how to properly accomplish tasks while also knowing what is expected of them.
If you want to rely on customer service as your brand differentiator, it's crucial that you measure it. We've discovered that it's easier to improve your customer service when you measure it because measuring provides you with a way to quantify your services.
Measuring gives you numbers to help you better understand areas for you to improve on, the numbers also provide you with a good reference point that you can reflect upon to see how well you're growing and advancing.
Most restaurant owners aren't measuring customer service though because there isn't a product on the market to help them do so.
This is where hoptix720 comes into play, it is the first monitoring system that enables restaurants and bars to deliver 5-star customer service through revolutionary video data and analytics.
Hoptix720 provides you with data to help you understand your speeds of service, take our quiz to see how your speeds compare to the best in the business. Hoptix720 can help you improve your speeds of service so that customer service can become your brand differentiator.
5-star customer service will help you stand out from the competition, it will be the reason what customers choose to dine at your restaurant versus go to a competing restaurant.
